We turn the places people love into brands they can take home. One partner for licensing, product, e-commerce and fulfillment, online and in the venue. You approve every piece and keep the brand.
Ask about the meatball incidentOpen until the ball stopsOff-season swim teamFore ft.Nonna knowsNap now, dance laterIf found, return poolsideTip your bartenderAsk about the meatball incidentOpen until the ball stopsOff-season swim teamFore ft.Nonna knowsNap now, dance laterIf found, return poolsideTip your bartender
Why Residency
Your merch, made, sold and shipped.
Residency designs, manufactures and sells licensed merchandise for hospitality brands. It runs one vertically integrated platform of digital and physical capabilities for hotels, restaurant groups, bars and nightlife.
Direct to consumer and in-store
End-to-ende-commerce
Residency’s end-to-end commerce capabilities are built to meet guest demand in real time, on your own site and inside the venue.
Direct to consumer
A store on your own domain, in your own look. We run checkout, inventory, fulfillment and customer service, plus drops, gifting and email and SMS via API or full management of your website.
In-store build
Retail corners, fixtures and displays designed for the venue, with QR codes at the bar, in the room and by the pool. We stock and restock them.
Residency is led by consumer-brand and commerce leaders from Procter & Gamble, PepsiCo, Johnson & Johnson, Unilever and The Boston Beer Company. Between them they have owned a $400M+ brand P&L, worked across Amazon, Walmart, Target and Instacart, and co-founded a company. Now they bring that playbook to hospitality.
Marketing, digital commerce and growth executive. His work spans retail media, marketplaces, DTC, CRM and AI-enabled shopping across Amazon, Walmart, Target, Instacart and DoorDash. Board Director at NSF International and a Northwestern Medill alumnus.
ExperiencePepsiCo · Johnson & Johnson · Boston Beer · Unilever · P&G
Marketing and product leader with big-brand discipline and a founder’s instinct. Eleven years at Procter & Gamble across more than eight brands, including ownership of a $400M+ brand P&L. Brand leader and Hershey Customer Sales Executive.
Residency is changing how hospitality merchandise is designed, manufactured and delivered, with premium pieces made properly, from the enamel pin to the letter jacket.
DesignIn-house design that starts from what guests already love about the place.
SourcingSpecialist makers for wool, fleece, leather, knit and print, with a sample you sign off before every run.
ExclusivesNumbered drops, chef and artist collaborations, and private label for groups and events.
Your regulars would wear your name. Give them something good.
Guests leave with more than a receipt. They remember the robe in the room, the glass they asked the bartender about and the tee from the night everyone still talks about.
01
Your guests are already fans
They line up on a Saturday, book the same table every anniversary and plan trips around a weekend at your place. That attachment is the hardest part of building a brand, and you’ve already earned it.
02
The demand is already showing
Guests ask whether the staff hats are for sale. Gift cards sell. Most groups catch a little of that with a shop link, and very few have a team to turn it into a real line of business.
03
Revenue after closing time
A dining room only has so many seats and a hotel only so many rooms. Product keeps selling after last call, in the off-season and in cities where you don’t have a venue yet.
What we make
From the cap to the letter jacket.
Residency designs and manufactures the whole range, from everyday tees to the jacket a regular keeps for twenty years. Every piece is sampled, specified and made to your brand.
Saucy Nonna
Red-sauce pizza and spritz, upstairs. Nonna runs the room in cat-eye sunglasses.
Disco Nap
Late-night disco bar. The mascot is a mirror ball in a sleep mask, and bachelorette parties love it.
Shallow End
Hotel rooftop pool. The pool closes in October and the bar doesn’t, hence the off-season swim team.
Letter jackets
Shown: Disco Nap, chrome sleeves
Built like
Melton wool body, leather sleeves, striped rib collar, cuffs and hem
Decoration
Chenille letters, chain-stitch script, sleeve patches and custom snaps
Deboss, foil stamp, painted edges and printed cards
Runs from
50 pieces · about 3 weeks
Plus the rest of the range
Everything a guest can take home, wear or give.
TotesHeavy canvas, screen printed
Can glassesPrinted glass, sold in pairs
Towels and robesYarn-dyed terry with a woven patch
Enamel pinsHard enamel on a backing card
ApronsCotton canvas, printed bib
CandlesSoy wax and a house scent
MatchboxesPrinted board sleeve, foil optional
PostersScreen printed, numbered runs
Sleep masksSatin with embroidered lashes
Gift boxesPacked, wrapped and shipped
Also on the menu: robes, stadium cups, mugs, bucket hats, socks, dog bandanas and whatever your regulars keep asking for.
Quality and materials
Made properly. Signed off by you.
Samples first
You hold a physical sample of every piece and sign it off before a production run starts.
Materials you can name
Melton wool, 13 oz brushed fleece, vegetable-tanned leather and garment-dyed cotton, written into every quote.
Decoration done properly
Chain-stitch, chenille, 3D puff, deboss and water-based print, each matched to the fabric so it lasts through the wash.
Checked before it ships
Every run is counted and inspected against the approved sample before anything reaches a guest.
Custom to your brand
Put your name on it.
Type your venue’s name and watch it go onto the cap, the hoodie, the letter jacket and the luggage tag. Your colors, lettering and in-jokes come next.
Your colorsFabric dyed and thread matched to your palette.
Your labelsWoven neck labels, hang tags and care labels with your name on them.
Your hardwareEngraved snaps, buckles, zipper pulls and aglets.
Your packagingMailer boxes, tissue and stickers, so the unboxing feels like the venue.
Products shown are concept designs for made-up venues. Minimums and lead times are typical starting points and depend on materials, decoration and quantity. We confirm both in every quote.
How it works
You keep the brand. We run the store.
You license the brand and approve the work. Residency handles everything between the first sketch and the delivered order. Start with one venue, then bring the rest of the group onto the same platform, each with its own look.
01
License
Trademark rights and a clear approvals process, agreed once.
02
Create
Design, samples, sourcing and production, each brought to you for sign-off.
03
Operate
Inventory, the online store, shipping and customer service.
04
Distribute
In the venue, online, through your guest and loyalty lists, and in timed drops.
05
Optimize
Sales data and guest insight that shape the next drop.
You keep
Brand control. Every product, photo and line of copy goes through your approvals.
We run
The commerce engine, from sourcing and inventory to the storefront and service.
We share
The economics, through a negotiated royalty or revenue share.
Who it’s for
Four kinds of place. Four kinds of merch.
A rooftop pool, a pizza joint and a disco bar are loved for different reasons, so every range starts from that reason.
The stay, delivered
Boutique and lifestyle hotels
Robes, pool towels, candles, luggage tags, welcome amenities and collaborations with local makers.
Sell what guests touched during the stay, and keep selling after checkout.
From the table to the home
Restaurant groups
Aprons, glassware, gift kits, chef collaborations and apparel for the playful concepts.
One shop for every concept in the group, from the slice window to the dining room.
Big nights, made to keep
Nightlife and entertainment groups
Event drops, statement outerwear, collectible barware, and capsules for Halloween and New Year’s Eve.
Many guests come once a year. The hoodie keeps the night going until the next trip.
Neighborhood pride
Bar groups and downtown districts
Venue tees and caps, matchbooks, block-party drops and matching gear for birthday and bachelorette groups.
Locals wear it to show where they drink. Visiting groups want something to remember the weekend by.
Building the range
Things people want to own, not souvenirs.
Every partner range is built from four tiers. Each one does a different job for the brand and the business.
All year
Signature
Letter jackets, robes, towels, candles and leather goods
Evergreen and premium. The pieces that carry the brand all year.
Every day
Culture
Tees, caps, hoodies, beanies and pins
What regulars wear to show where they belong, and buy for friends.
Limited
Moments
Openings, anniversaries, chef collaborations and New Year’s Eve
Numbered runs that create urgency and earn press.
For groups
Private label
Welcome gifts, golf outings, weddings and corporate orders
Turns events and group bookings into repeat orders.
Storefronts
Your brand out front. Our engine behind it.
Each shop wears the venue’s own look and voice. Residency runs checkout, inventory, shipping and service underneath.
shallowendrooftop.com/shop
Shallow EndShopSwim teamGiftsBag (0)
Off-season collection
Pool’s closed. Bar’s open.
Swim team gear for the regulars who stayed. Sunscreen not included.
off-season swim team beanie
$42
fore ft. golf cover set
$68
if found luggage tag
$55
pool stripe towel
$78
Powered by Residency
Partner experience
A hotel shop that feels like part of the stay.
The shop lives on the hotel’s own site, in its own look. Residency runs checkout, stock, shipping and service underneath.
A QR code by the pool that opens the shop
Welcome gifts for weddings, groups and meetings
An off-season drop for the day the pool closes
saucynonna.com/shop
Saucy NonnaShopGift setsOur storyBag (0)
AllSaucy NonnaLittle SaucyGift sets
New this fall · Upstairs only
Nonna’s merch table
Ringers, aprons and the gravy kit. Nonna approved every piece, mostly.
meatball incident ringer
$38
saucy two-tone cap
$36
nonna’s rules apron
$44
sunday gravy kit
$65
Powered by Residency
Partner experience
A restaurant group turns regulars into a fan club.
One shop for the whole group, with a collection for each restaurant, chef collaborations and gift sets.
One shop, with a collection for each restaurant
Gift sets that sell alongside the gift cards you already offer
Limited drops for anniversaries and chef collaborations
disconap.club/shop
Disco NapShopDropsEventsBag (0)
Drop 03 · 200 made
Open until the ball stops
Released for New Year’s Eve. Gone when it’s gone.
disco nap puff hoodie
$85
chrome sleeve varsity
$240
nap now sleep mask
$28
mirror ball pin
$14
Powered by Residency
Partner experience
Nightlife drops with a countdown and a QR code at the bar.
Event-led capsules, numbered runs, discovery in the venue and follow-up after the night.
QR codes at the bar, on tables and on wristbands
Numbered drops for New Year’s Eve, Halloween and residencies
Group packs for birthdays and bachelorettes, with follow-up after the visit
Concept shops for made-up venues. Names, domains, products and prices are fictional and shown for illustration only.
The pilot
A low-lift pilot you can say yes to.
Start with one venue, measure honestly, and expand across the group only when the numbers earn it.
90days
The pilot
One flagship venue, hotel or concept
6–12 pieces in the first drop
Samples you sign off before anything is made
An online shop plus QR codes in the venue
How the economics work
Residency funds or coordinates product and operations. You receive a negotiated royalty or revenue share.
Minimum guarantees are offered only where the program justifies them.
Illustrative. Final terms are agreed with each partner.
How we measure it
Gross sales and contribution margin
Sell-through and repeat rate
Email and SMS sign-ups
Venue-to-store conversion
Launch partners
We’re choosing two or three launch partners.
We’re looking for hotels, restaurant groups and nightlife operators whose guests already love the place. Together we’ll set the pilot economics, the approvals process and the first drop.
A conversation
About your brand, your regulars and what they already ask to buy.
A shared plan
Economics, approvals and a first range, developed together.
A 90-day pilot
One flagship venue, measured against an agreed scorecard. Then the rest of the group, if the numbers earn it.
