/* Residency, "Neighborhood Famous" direction (October 2026), recolored to Ink + Periwinkle (November 2026).
   Layout: full-bleed color bands like painted venue walls, a 1200px column inside each band,
   and every product shot on its own colored backdrop. */
:root {
  /* Ink + Periwinkle palette (November 2026): ink #202735 is the primary, periwinkle #b7baf2 the
     secondary, soft white #f7f7fa the page. --peri-ink is a deeper periwinkle for small text, bullets and
     focus rings on light backgrounds, where plain periwinkle is too pale to read. */
  --night: #202735;
  --night-2: #2b3346;
  --night-line: #3b4459;
  --paper: #f7f7fa;
  --cotton: #ecedf7;
  --card: #ffffff;
  --peri: #b7baf2;
  --peri-2: #a3a7ee;
  --peri-ink: #474cb0;
  --indigo: #2e3466;
  --indigo-2: #3a4178;

  --ink: #202735;
  --ink-soft: #4a5063;
  --line: #d6d8e6;
  --on-night: #f7f7fa;
  --on-night-soft: #b9bdcf;
  --on-indigo-soft: #c8cae8;
  --error: #b3261e;

  --f-display: "Bricolage Grotesque", "Arial Narrow", system-ui, sans-serif;
  --f-accent: "Fraunces", Georgia, "Times New Roman", serif;
  --f-mono: "DM Mono", ui-monospace, "SFMono-Regular", Menlo, monospace;

  --step-0: 1.0625rem;
  --step-1: 1.25rem;
  --step-2: clamp(1.4rem, 1.15rem + 1vw, 1.85rem);
  --step-3: clamp(2.1rem, 1.4rem + 2.8vw, 3.6rem);
  --step-4: clamp(3rem, 1.6rem + 4.6vw, 5.6rem);

  --gutter: max(16px, env(safe-area-inset-left, 0px));
  --gutter-r: max(16px, env(safe-area-inset-right, 0px));
  --radius: 6px;
  --header-h: 68px;
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: calc(var(--header-h) + 12px); -webkit-tap-highlight-color: transparent; }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font: 400 var(--step-0)/1.55 var(--f-display);
  font-variation-settings: "opsz" 14;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}
body::before {
  content: "";
  position: fixed;
  inset: 0 0 auto;
  height: env(safe-area-inset-top, 0px);
  background: var(--night);
  z-index: 60;
}
img, svg { max-width: 100%; }
a { color: inherit; }
p { margin: 0; }
[hidden] { display: none !important; }
:focus-visible { outline: 3px solid var(--peri-ink); outline-offset: 3px; }
.night :focus-visible, .indigo :focus-visible, .hero :focus-visible, .site-header :focus-visible,
.site-footer :focus-visible, .try :focus-visible, .pilot-feature :focus-visible { outline-color: var(--peri); }

.kit-defs { position: absolute; width: 0; height: 0; overflow: hidden; }
.sr-only { position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0, 0, 0, 0); white-space: nowrap; border: 0; }
.skip {
  position: absolute; left: 12px; top: -60px; z-index: 100;
  background: var(--peri); color: var(--night); padding: 10px 14px; border-radius: 999px;
  font-weight: 700; text-decoration: none;
}
.skip:focus { top: calc(12px + env(safe-area-inset-top, 0px)); }

.wrap {
  max-width: 1200px;
  margin: 0 auto;
  padding-left: var(--gutter);
  padding-right: var(--gutter-r);
}
.band { padding-block: clamp(64px, 8vw, 112px); }
.night { background: var(--night); color: var(--on-night); }
.cotton { background: var(--cotton); }
.indigo { background: var(--indigo); color: var(--on-night); }
/* the periwinkle band darkens its soft text so it stays readable on the color */
.peri { background: var(--peri); --ink-soft: #3d4356; }

h1, h2, h3 {
  margin: 0;
  font-family: var(--f-display);
  font-variation-settings: "opsz" 96;
  font-weight: 800;
  letter-spacing: -0.035em;
  line-height: 0.95;
  text-wrap: balance;
}
h2 { font-size: var(--step-3); }
h3 { font-size: var(--step-2); letter-spacing: -0.025em; line-height: 1.05; }
em.acc, .acc {
  font-family: var(--f-accent);
  font-style: italic;
  font-weight: 600;
  font-variation-settings: "SOFT" 100, "WONK" 1, "opsz" 144;
  letter-spacing: -0.02em;
}
.kicker {
  font: 500 0.78rem/1.25 var(--f-mono);
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ink-soft);
}
.night .kicker, .indigo .kicker { color: var(--on-night-soft); }
.lede { font-size: var(--step-1); line-height: 1.5; max-width: 60ch; }
.night .lede { color: var(--on-night-soft); }
.section-head { display: grid; grid-template-columns: minmax(0, 1.1fr) minmax(0, 1fr); gap: 20px 56px; align-items: end; }
.section-head .stack { display: grid; gap: 16px; }
.section-head .lede { color: var(--ink-soft); font-size: 1.125rem; }
.night .section-head .lede, .indigo .section-head .lede { color: var(--on-night-soft); }
.fineprint { font-size: 0.88rem; color: var(--ink-soft); max-width: 80ch; }
.night .fineprint, .indigo .fineprint { color: var(--on-night-soft); }
.mono { font-family: var(--f-mono); }

/* Buttons */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 10px;
  min-height: 50px; padding: 0 24px; border-radius: 999px;
  font: 700 1rem/1 var(--f-display); text-decoration: none; cursor: pointer;
  border: 2px solid transparent; transition: background-color .2s, color .2s, transform .2s;
}
.btn:hover { transform: translateY(-1px); }
.btn-hot { background: var(--peri); color: var(--night); }
.btn-hot:hover { background: var(--peri-2); }
.peri .btn-hot { background: var(--night); color: var(--on-night); }
.peri .btn-hot:hover { background: var(--indigo); }
.btn-ghost { border-color: currentColor; background: transparent; color: inherit; }
.btn-ghost:hover { background: var(--on-night); color: var(--night); border-color: var(--on-night); }
.btn-ink { background: var(--night); color: var(--on-night); }
.btn-ink:hover { background: var(--peri); color: var(--night); }
.btn-small { min-height: 42px; padding: 0 18px; font-size: 0.95rem; }

/* Header */
.site-header {
  position: sticky;
  top: env(safe-area-inset-top, 0px);
  z-index: 50;
  background: var(--night);
  color: var(--on-night);
  border-bottom: 1px solid var(--night-line);
}
.header-inner { display: flex; align-items: center; gap: 24px; min-height: var(--header-h); }
/* The logo: the arch + R mark with the RESIDENCY wordmark, drawn as SVG paths in currentColor */
.brand { display: inline-flex; align-items: center; color: inherit; text-decoration: none; flex: none; }
.brand-lockup { display: block; height: 40px; width: auto; }
.brand-stacked { display: block; width: 148px; height: auto; }
.mini-mark { width: 1.5em; height: 1.5em; vertical-align: -0.45em; margin-right: 8px; }
.nav { margin-left: auto; }
.nav-links { display: flex; align-items: center; gap: 26px; list-style: none; margin: 0; padding: 0; }
.nav-links a { text-decoration: none; color: var(--on-night-soft); font-size: 0.98rem; font-weight: 600; white-space: nowrap; }
.nav-links a:hover { color: var(--peri); }
.nav-toggle {
  display: none; min-height: 44px; padding: 0 16px; border-radius: 999px; border: 2px solid var(--on-night-soft);
  background: transparent; color: var(--on-night); font: 700 0.95rem/1 var(--f-display); cursor: pointer;
}
.nav-cta-item { display: none; }

/* Hero */
.hero { background: var(--night); color: var(--on-night); overflow: hidden; }
.hero-grid {
  display: grid; grid-template-columns: minmax(0, 0.95fr) minmax(0, 1.05fr); gap: 48px; align-items: center;
  padding-block: clamp(36px, 5vw, 64px) clamp(48px, 6vw, 80px);
}
.eyebrow { font: 500 0.8rem/1.35 var(--f-mono); letter-spacing: 0.12em; text-transform: uppercase; color: var(--peri); text-wrap: balance; }
.hero h1 { font-size: var(--step-4); margin-top: 20px; }
.hero h1 em { color: var(--peri); white-space: nowrap; }
.hero .lede { margin-top: 24px; max-width: 44ch; color: var(--on-night-soft); }
.actions { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 32px; }
.ledger { display: flex; flex-wrap: wrap; gap: 14px 36px; list-style: none; padding: 0; margin: 40px 0 0; color: var(--on-night-soft); font-size: 0.95rem; }
.ledger b { display: block; font: 800 2.1rem/1 var(--f-display); font-variation-settings: "opsz" 96; letter-spacing: -0.03em; color: var(--on-night); margin-bottom: 4px; }
.hero-art { min-width: 0; display: grid; gap: 12px; margin: 0; }
.hero-stage { position: relative; }
.hero-img { display: block; width: 100%; height: auto; border-radius: var(--radius); background: var(--peri); }
.hero-stickers { position: absolute; inset: 0; width: 100%; height: 100%; overflow: visible; pointer-events: none; }
.sticker { transform-box: fill-box; transform-origin: center; animation: slap .7s cubic-bezier(.2, 1.5, .35, 1) .4s both; }
.sticker.s2 { animation-delay: .7s; }
@keyframes slap { from { transform: scale(1.5) rotate(-16deg); opacity: .2; } to { transform: none; opacity: 1; } }

/* Ticker */
.ticker { background: var(--peri); color: var(--night); overflow: hidden; white-space: nowrap; border-block: 2px solid var(--night); }
.ticker-track { display: inline-flex; padding-block: 13px; animation: tick 42s linear infinite; }
.ticker span { font: 800 1.2rem/1 var(--f-display); font-variation-settings: "opsz" 96; letter-spacing: -0.02em; padding-right: 36px; }
.ticker span::after { content: ""; display: inline-block; width: 9px; height: 9px; border-radius: 50%; background: var(--night); margin-left: 36px; vertical-align: middle; }
.ticker:hover .ticker-track { animation-play-state: paused; }
@keyframes tick { to { transform: translateX(-50%); } }

/* Why Residency: three benefits in alternating rows, with condensed uppercase headlines */
.pillars { margin-top: 52px; display: grid; }
.pillar { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1.05fr); gap: 36px 64px; align-items: center; padding-block: 44px; border-top: 2px solid var(--ink); }
.pillar:last-child { padding-bottom: 0; }
.pillar-flip { grid-template-columns: minmax(0, 1.05fr) minmax(0, 1fr); }
.pillar-flip .pillar-copy { order: 2; }
.pillar-copy { display: grid; gap: 18px; justify-items: start; align-content: center; min-width: 0; }
.pillar-k { font: 500 0.78rem/1.25 var(--f-mono); letter-spacing: 0.14em; text-transform: uppercase; color: var(--peri-ink); }
.pillar .pillar-h {
  font-size: clamp(2.7rem, 1.5rem + 3.9vw, 4.75rem); font-weight: 800; font-stretch: 75%;
  font-variation-settings: "opsz" 96, "wdth" 75; text-transform: uppercase; letter-spacing: -0.012em; line-height: 0.88;
  max-width: 10.5ch; text-wrap: balance;
}
.nowrap { white-space: nowrap; }
.pillar-lede { font-size: 1.15rem; line-height: 1.5; max-width: 46ch; }
.pillar-two { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 16px 28px; }
.pillar-two p { color: var(--ink-soft); font-size: 0.98rem; }
.pillar-two .pillar-t { color: var(--ink); font-weight: 800; font-size: 1.1rem; margin-bottom: 6px; }
.pillar-list { list-style: none; margin: 0; padding: 0; display: grid; gap: 12px; max-width: 52ch; }
.pillar-list li { position: relative; padding-left: 22px; color: var(--ink-soft); }
.pillar-list li::before { content: ""; position: absolute; left: 0; top: .5em; width: 9px; height: 9px; border-radius: 50%; background: var(--peri-ink); }
.pillar-list b { display: block; color: var(--ink); font-size: 1.08rem; }
.pillar .btn { margin-top: 6px; }
.pillar-art { min-width: 0; }

.shopviz { position: relative; display: grid; place-items: center; min-height: 480px; padding: 44px 24px; background: var(--peri); border-radius: 10px; overflow: hidden; }
.phone { position: relative; z-index: 1; width: 232px; margin-right: 120px; padding: 10px; background: var(--night); border-radius: 30px; transform: rotate(-3deg); box-shadow: 10px 12px 0 rgba(32, 39, 53, .9); }
.phone-url { font: 500 0.6rem/1 var(--f-mono); color: var(--on-night-soft); text-align: center; padding: 5px 0 9px; white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
.phone-shop { display: grid; gap: 6px; padding: 12px 12px 14px; background: #fbf6ea; color: #13263f; border-radius: 21px; }
.ps-logo { font: 400 1.55rem/1 Yellowtail, cursive; color: #1d3557; text-align: center; padding-bottom: 4px; }
.ps-shot img { display: block; width: 100%; height: auto; border-radius: 12px; }
.ps-name { font-weight: 700; font-size: 0.92rem; line-height: 1.2; margin-top: 4px; }
.ps-price { font: 500 0.8rem/1 var(--f-mono); color: #4f5d70; }
.ps-btn { display: block; margin-top: 4px; padding: 10px; border-radius: 999px; background: #1d3557; color: #fbf6ea; text-align: center; font-weight: 700; font-size: 0.88rem; }
.tent {
  position: absolute; z-index: 2; right: 8%; bottom: 11%; width: 176px; padding: 14px 14px 12px;
  display: grid; gap: 8px; justify-items: center; background: var(--card); color: var(--night);
  border: 2px solid var(--night); border-radius: 8px; transform: rotate(4deg); box-shadow: 6px 8px 0 rgba(32, 39, 53, .9);
}
.tent-k { font: 500 0.66rem/1 var(--f-mono); letter-spacing: 0.14em; text-transform: uppercase; }
.tent .qr { display: block; width: 122px; height: 122px; }
.tent-t { font-weight: 800; font-size: 0.98rem; line-height: 1.1; text-align: center; }
.viz-tag { position: absolute; z-index: 3; padding: 8px 12px; border-radius: 999px; background: var(--night); color: var(--peri); font: 500 0.72rem/1 var(--f-mono); letter-spacing: 0.12em; text-transform: uppercase; }
.viz-tag-1 { left: -22px; top: -18px; transform: rotate(-4deg); }
.viz-tag-2 { right: -10px; top: -26px; transform: rotate(-2deg); }

.founders { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 18px; min-width: 0; }
.founder { display: grid; gap: 14px; align-content: start; min-width: 0; padding: 22px 20px 22px; background: var(--card); border-radius: var(--radius); }
.founder-head { display: grid; gap: 16px; justify-items: start; }
/* round portrait inside a periwinkle ring, echoing the arch line in the logo */
.founder-pic {
  display: block; width: 132px; height: 132px; max-width: 100%; border-radius: 50%; object-fit: cover;
  background: var(--paper); box-shadow: 0 0 0 4px var(--card), 0 0 0 7px var(--peri);
}
.founder h4 { margin: 0; font: 800 1.5rem/1.02 var(--f-display); font-variation-settings: "opsz" 96; letter-spacing: -0.025em; }
.founder-role { margin-top: 6px; font: 500 0.72rem/1.3 var(--f-mono); letter-spacing: 0.12em; text-transform: uppercase; color: var(--peri-ink); }
.founder-bio { color: var(--ink-soft); font-size: 0.96rem; }
.founder-cos { font-weight: 700; font-size: 0.92rem; line-height: 1.4; padding-top: 12px; border-top: 1px solid var(--line); }
.founder-cos span { display: block; margin-bottom: 4px; font: 500 0.68rem/1.3 var(--f-mono); letter-spacing: 0.12em; text-transform: uppercase; color: var(--ink-soft); }
.founder-links { display: flex; flex-wrap: wrap; gap: 6px 18px; }
.founder-links a { color: var(--ink); font-weight: 700; font-size: 0.95rem; text-decoration-thickness: 2px; text-underline-offset: 4px; }
.founder-links a:hover { color: var(--peri-ink); }

.range-viz { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 12px; }
.range-viz .shot { border-radius: var(--radius); }

/* Thesis */
.thesis-points { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 0; margin-top: 52px; border-top: 2px solid var(--ink); }
.thesis-points article { padding: 26px 28px 8px 0; min-width: 0; }
.thesis-points article + article { padding-left: 28px; border-left: 1px solid var(--line); }
.thesis-points .n { font: 800 3.4rem/1 var(--f-display); font-variation-settings: "opsz" 96; letter-spacing: -0.04em; color: var(--peri-ink); }
.thesis-points h3 { margin-top: 14px; font-size: 1.5rem; }
.thesis-points p { margin-top: 12px; color: var(--ink-soft); }

/* What we make */
.cast { margin-top: 44px; display: grid; gap: 14px; }
.cast-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 16px; }
.cast-card { min-width: 0; display: grid; align-content: start; background: var(--card); border-radius: var(--radius); overflow: hidden; }
.cast-card picture, .cast-card img { display: block; width: 100%; height: auto; }
.cast-card div { padding: 16px 18px 20px; min-width: 0; }
.cast-card h3 { font-size: 1.45rem; }
.cast-card p { margin-top: 6px; color: var(--ink-soft); }
.make-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 22px; margin-top: 48px; }
.make-card { min-width: 0; display: flex; flex-direction: column; background: var(--card); border-radius: var(--radius); overflow: hidden; box-shadow: 0 1px 0 rgba(32, 39, 53, .08); }
.shot { display: block; width: 100%; height: auto; }
.make-card .shot { transition: transform .35s cubic-bezier(.2, .8, .2, 1); }
.make-card:hover .shot { transform: scale(1.03) rotate(-.6deg); }
.make-card .meta { padding: 18px 18px 22px; display: grid; gap: 10px; align-content: start; }
.make-card h3 { font-size: 1.5rem; }
.make-card .who { font: 500 0.72rem/1.35 var(--f-mono); letter-spacing: 0.1em; text-transform: uppercase; color: var(--ink-soft); }
.make-card dl { margin: 0; display: grid; gap: 4px; font-size: 0.94rem; }
.make-card dt { font: 500 0.68rem/1.3 var(--f-mono); letter-spacing: 0.12em; text-transform: uppercase; color: var(--ink-soft); margin-top: 6px; }
.make-card dd { margin: 0; }
.make-card.lead { grid-column: span 2; flex-direction: row; }
.make-card.lead .shot { width: 56%; flex: none; align-self: stretch; object-fit: cover; }
.make-card.lead .meta { align-content: center; padding: 26px; }
.make-card.lead h3 { font-size: var(--step-2); }

.range-head { display: flex; flex-wrap: wrap; align-items: baseline; justify-content: space-between; gap: 8px 24px; margin-top: 72px; }
.range-head h3 { font-size: var(--step-2); }
.range-grid { display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); gap: 16px; margin-top: 22px; }
.range-card { min-width: 0; background: var(--card); border-radius: var(--radius); overflow: hidden; }
.range-card .shot { transition: transform .35s cubic-bezier(.2, .8, .2, 1); }
.range-card:hover .shot { transform: scale(1.04) rotate(.8deg); }
.range-card p { padding: 12px 14px 16px; font-size: 0.9rem; color: var(--ink-soft); line-height: 1.35; }
.range-card b { display: block; color: var(--ink); font-size: 1.02rem; margin-bottom: 2px; }

.range-more { margin-top: 18px; font-weight: 600; }
.quality-head { margin-top: 72px; display: grid; gap: 10px; }
.quality-head h3 { font-size: var(--step-2); }
.quality { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 28px; margin-top: 22px; padding-top: 28px; border-top: 2px solid var(--ink); }
.quality > div { min-width: 0; }
.quality svg { width: 52px; height: 52px; display: block; }
.quality h3 { font-size: 1.35rem; margin-top: 14px; }
.quality p { margin-top: 10px; color: var(--ink-soft); }

.try { margin-top: 72px; background: var(--night); color: var(--on-night); border-radius: 10px; padding: clamp(22px, 4vw, 44px); display: grid; gap: 28px; }
.try-head { display: grid; grid-template-columns: minmax(0, 1.1fr) minmax(0, 1fr); gap: 22px 48px; align-items: end; }
.try-head h3 { font-size: var(--step-3); }
.try-head p { color: var(--on-night-soft); margin-top: 14px; max-width: 48ch; }
.try-field { display: grid; gap: 10px; }
.try-field label { font: 500 0.74rem/1.2 var(--f-mono); letter-spacing: 0.12em; text-transform: uppercase; color: var(--peri); }
.try-field input {
  font: 700 1.45rem/1.2 var(--f-display); padding: 14px 16px; border-radius: var(--radius);
  border: 2px solid var(--on-night-soft); background: var(--night-2); color: var(--on-night); width: 100%; min-width: 0;
}
.try-field input:focus { outline: none; border-color: var(--peri); }
.try-row { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 14px; }
.try-row svg { display: block; width: 100%; height: auto; border-radius: var(--radius); }
.try-photo { position: relative; margin: 0; min-width: 0; border-radius: var(--radius); overflow: hidden; }
.try-photo img { display: block; width: 100%; height: auto; }
.try-row .try-photo svg { position: absolute; inset: 0; width: 100%; height: 100%; border-radius: 0; overflow: visible; }
.try .kicker { color: var(--peri); }
.try-head .kicker { margin: 0 0 12px; }
.try .brand-only { display: none; }
.try-list { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 16px 24px; list-style: none; margin: 0; padding: 22px 0 0; border-top: 1px solid var(--night-line); color: var(--on-night-soft); font-size: 0.95rem; }
.try-list b { display: block; color: var(--on-night); font-size: 1.05rem; margin-bottom: 4px; }
.make-fine { margin-top: 28px; }

/* How it works */
.steps { display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); gap: 0; list-style: none; padding: 0; margin: 52px 0 0; counter-reset: step; }
.steps li { padding: 22px 22px 6px 0; border-top: 2px solid var(--peri); min-width: 0; }
.steps li + li { padding-left: 22px; }
.step-n { font: 500 0.78rem/1 var(--f-mono); letter-spacing: 0.14em; color: var(--peri); }
.steps h3 { font-size: 1.5rem; margin-top: 14px; }
.steps p { margin-top: 10px; color: var(--on-indigo-soft); }
.terms { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 16px; margin-top: 56px; }
.terms > div { background: var(--indigo-2); border-radius: var(--radius); padding: 24px; min-width: 0; }
.terms-k { font: 800 2rem/1 var(--f-display); font-variation-settings: "opsz" 96; letter-spacing: -0.03em; color: var(--peri); }
.terms p + p { margin-top: 10px; color: var(--on-indigo-soft); }

/* Who it's for */
.worlds { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 0 20px; margin-top: 48px; }
.world { min-width: 0; display: grid; grid-row: span 5; grid-template-rows: subgrid; row-gap: 12px; align-content: start; }
.world-shots { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 6px; }
.world-shots .shot { border-radius: 4px; }
.world-k { font: 500 0.72rem/1.3 var(--f-mono); letter-spacing: 0.12em; text-transform: uppercase; color: var(--peri-ink); margin-top: 6px; }
.world h3 { font-size: 1.45rem; }
.world p { color: var(--ink-soft); }
.world .why { color: var(--ink); font-weight: 600; border-top: 1px solid var(--line); padding-top: 12px; }

/* Tiers */
.tiers { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 16px; margin-top: 44px; }
.tier { background: var(--card); border-radius: var(--radius); padding: 24px 22px; display: grid; gap: 10px; align-content: start; min-width: 0; }
.tier .tag { justify-self: start; font: 500 0.7rem/1 var(--f-mono); letter-spacing: 0.1em; text-transform: uppercase; padding: 7px 10px; border-radius: 999px; background: var(--night); color: var(--on-night); }
.tier h3 { font-size: 1.6rem; }
.tier-goods { font-weight: 700; }
.tier-role { color: var(--ink-soft); }

/* Storefront demo */
.demo { margin-top: 44px; }
.demo-tabs { display: flex; flex-wrap: wrap; gap: 8px; }
.demo-tabs button {
  min-height: 46px; padding: 0 20px; border-radius: 999px; border: 2px solid var(--night);
  background: transparent; color: var(--night); font: 700 1rem/1 var(--f-display); cursor: pointer;
}
.demo-tabs button[aria-selected="true"] { background: var(--night); color: var(--peri); }
.demo-tabs button span { font-weight: 500; opacity: .75; }
.demo-panel { display: grid; grid-template-columns: minmax(0, 1.55fr) minmax(0, 1fr); gap: 36px; margin-top: 22px; align-items: start; }
.browser { background: var(--card); border: 2px solid var(--night); border-radius: 10px; overflow: hidden; min-width: 0; box-shadow: 8px 10px 0 rgba(32, 39, 53, .9); }
.browser-bar { display: flex; align-items: center; gap: 12px; padding: 10px 14px; border-bottom: 2px solid var(--night); background: var(--paper); }
.dots { display: inline-flex; gap: 6px; }
.dots i { width: 10px; height: 10px; border-radius: 50%; background: var(--night); opacity: .25; }
.url { font: 500 0.78rem/1 var(--f-mono); color: var(--ink-soft); background: var(--card); border-radius: 999px; padding: 6px 12px; overflow: hidden; text-overflow: ellipsis; white-space: nowrap; min-width: 0; }
.mock { --m-bg: #fff; --m-fg: #111; --m-accent: #111; --m-soft: #666; --m-hero: #eee; --m-hero-fg: #111; background: var(--m-bg); color: var(--m-fg); }
.mock-head { display: flex; align-items: center; gap: 16px; padding: 14px 18px; border-bottom: 1px solid rgba(0, 0, 0, .08); }
.mock-logo { font-size: 1.5rem; line-height: 1; color: var(--m-accent); white-space: nowrap; }
.mock-nav { display: flex; gap: 14px; font-size: 0.82rem; color: var(--m-soft); margin-left: auto; }
.mock-bag { font: 500 0.74rem/1 var(--f-mono); letter-spacing: 0.06em; color: var(--m-fg); white-space: nowrap; }
.mock-hero { display: grid; grid-template-columns: minmax(0, 1fr) auto; gap: 16px; align-items: center; padding: 22px 18px; background: var(--m-hero); color: var(--m-hero-fg); }
.mock-kicker { font: 500 0.7rem/1.3 var(--f-mono); letter-spacing: 0.1em; text-transform: uppercase; }
.mock-title { font-size: 1.9rem; line-height: 1; margin-top: 6px; }
.mock-sub { font-size: 0.92rem; margin-top: 8px; max-width: 38ch; }
.mock-hero .mark { width: 120px; }
.mock-hero .mark img { display: block; width: 100%; height: auto; border-radius: 6px; }
.mock-chips { display: flex; flex-wrap: wrap; gap: 6px; padding: 12px 18px 0; }
.mock-chips span { font-size: 0.78rem; padding: 5px 10px; border-radius: 999px; border: 1px solid rgba(0, 0, 0, .18); }
.mock-chips .is-on { background: var(--m-accent); color: var(--m-bg); border-color: var(--m-accent); }
.mock-grid { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 12px; padding: 16px 18px 6px; }
.mock-item { min-width: 0; }
.mock-item .shot { border-radius: 4px; }
.mock-name { font-size: 0.86rem; font-weight: 700; margin-top: 8px; line-height: 1.25; }
.mock-price { font: 500 0.8rem/1 var(--f-mono); color: var(--m-soft); margin-top: 4px; }
.mock-foot { font: 500 0.68rem/1 var(--f-mono); letter-spacing: 0.08em; text-transform: uppercase; padding: 12px 18px 16px; color: var(--m-soft); }
.mock-se { --m-bg: #fbf6ea; --m-fg: #13263f; --m-accent: #1d3557; --m-soft: #4f5d70; --m-hero: #4fb8c7; --m-hero-fg: #10233a; }
.mock-se .mock-logo { font-family: Yellowtail, cursive; font-size: 1.9rem; }
.mock-sn { --m-bg: #f6ecd8; --m-fg: #2a1a12; --m-accent: #c2361c; --m-soft: #6e5747; --m-hero: #c2361c; --m-hero-fg: #fbf2e2; }
.mock-sn .mock-logo { font-family: Shrikhand, Georgia, serif; }
.mock-sn .mock-title { font-family: Shrikhand, Georgia, serif; font-weight: 400; }
.mock-dn { --m-bg: #1d1430; --m-fg: #f3e9ff; --m-accent: #ff5fa0; --m-soft: #b9a8d6; --m-hero: #2a1b42; --m-hero-fg: #f3e9ff; }
.mock-dn .mock-logo { font-family: "Bagel Fat One", "Arial Black", sans-serif; }
.mock-dn .mock-title { font-family: "Bagel Fat One", "Arial Black", sans-serif; font-weight: 400; color: #ff5fa0; }
.mock-dn .mock-head { border-color: rgba(255, 255, 255, .1); }
.mock-se .mock-title { font-family: var(--f-display); font-weight: 800; letter-spacing: -0.03em; }
.demo-notes { display: grid; gap: 14px; align-content: start; min-width: 0; }
.demo-notes h3 { font-size: var(--step-2); }
.demo-notes p { color: var(--ink); }
.ticks { list-style: none; margin: 4px 0 0; padding: 0; display: grid; gap: 10px; }
.ticks li { display: grid; grid-template-columns: 22px minmax(0, 1fr); gap: 10px; font-weight: 600; }
.ticks li::before { content: ""; width: 18px; height: 18px; margin-top: 3px; border-radius: 50%; background: var(--night) url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 18 18'%3E%3Cpath d='M5 9.5l2.6 2.6L13 6.6' fill='none' stroke='%23b7baf2' stroke-width='2'/%3E%3C/svg%3E") center/18px no-repeat; }
.demo-fine { margin-top: 28px; }

/* Pilot */
.pilot { display: grid; grid-template-columns: minmax(0, 1.2fr) minmax(0, 1fr) minmax(0, 1fr); gap: 18px; margin-top: 48px; }
.pilot-card { background: var(--card); color: var(--ink); border-radius: var(--radius); padding: 28px; display: grid; gap: 14px; align-content: start; min-width: 0; }
.pilot-card h3 { font-size: 1.6rem; }
.pilot-feature { background: var(--night); color: var(--on-night); }
.pilot-feature .pilot-big { font: 800 6rem/0.85 var(--f-display); font-variation-settings: "opsz" 96; letter-spacing: -0.05em; color: var(--peri); }
.pilot-big span { font: 600 italic 1.8rem/1 var(--f-accent); font-variation-settings: "SOFT" 100, "WONK" 1; letter-spacing: 0; margin-left: 10px; color: var(--on-night); }
.list { list-style: none; margin: 0; padding: 0; display: grid; gap: 10px; }
.list li { padding-left: 22px; position: relative; }
.list li::before { content: ""; position: absolute; left: 0; top: .62em; width: 9px; height: 9px; border-radius: 50%; background: var(--peri-ink); }
.pilot-feature .list li::before { background: var(--peri); }
.pilot-feature .list li { color: var(--on-night-soft); }
.pilot-card p { color: var(--ink-soft); }
.band .pilot-card .fineprint { color: var(--ink-soft); }

/* Partner */
.partner-grid { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: 56px; align-items: start; }
.partner-copy h2 { margin-top: 16px; }
.partner-copy .lede { margin-top: 20px; }
.next { list-style: none; padding: 0; margin: 36px 0 0; display: grid; gap: 18px; counter-reset: next; }
.next li { display: grid; grid-template-columns: 44px minmax(0, 1fr); gap: 14px; counter-increment: next; }
.next li::before {
  content: counter(next); display: grid; place-items: center; width: 40px; height: 40px; border-radius: 50%;
  background: var(--peri); color: var(--night); font: 800 1.1rem/1 var(--f-display);
}
.next-t { font-weight: 800; font-size: 1.15rem; }
.next p + p { color: var(--on-night-soft); margin-top: 4px; }
.form { background: var(--paper); color: var(--ink); border-radius: 10px; padding: clamp(22px, 3.5vw, 36px); display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: 16px; }
.form-title { grid-column: 1 / -1; font: 800 1.7rem/1.05 var(--f-display); font-variation-settings: "opsz" 96; letter-spacing: -0.03em; }
.field { display: grid; gap: 6px; min-width: 0; }
.field-full, .form-actions { grid-column: 1 / -1; }
.field label { font: 500 0.74rem/1.3 var(--f-mono); letter-spacing: 0.1em; text-transform: uppercase; color: var(--ink-soft); }
.optional { text-transform: none; letter-spacing: 0; }
.field input, .field select, .field textarea {
  width: 100%; min-width: 0; font: 400 1rem/1.4 var(--f-display); color: var(--ink);
  background: var(--card); border: 2px solid var(--line); border-radius: var(--radius); padding: 12px 14px;
}
.field textarea { resize: vertical; }
.field input:focus, .field select:focus, .field textarea:focus { outline: none; border-color: var(--night); }
.field.is-invalid input { border-color: var(--error); }
.form-actions { display: grid; gap: 12px; justify-items: start; }
.form-status { font-size: 0.95rem; min-height: 1.4em; }
.form-status.is-error { color: var(--error); }
.form :focus-visible { outline-color: var(--peri-ink); }

/* Footer */
.site-footer { background: var(--night); color: var(--on-night); border-top: 1px solid var(--night-line); padding-block: 48px calc(40px + env(safe-area-inset-bottom, 0px)); }
.footer-inner { display: grid; grid-template-columns: auto minmax(0, 1fr); gap: 24px 48px; align-items: start; }
.footer-brand p { margin-top: 16px; color: var(--on-night-soft); }
.footer-nav { display: flex; flex-wrap: wrap; justify-content: flex-end; gap: 10px 22px; }
.footer-nav a { text-decoration: none; color: var(--on-night-soft); font-weight: 600; }
.footer-nav a:hover { color: var(--peri); }
.footer-fine { grid-column: 1 / -1; font-size: 0.85rem; color: var(--on-night-soft); border-top: 1px solid var(--night-line); padding-top: 20px; }

/* Merch kit colors (product mockups read these variables) */
.fx-bg { fill: var(--bg); } .fx-body { fill: var(--body); } .fx-trim { fill: var(--trim); } .fx-ink { fill: var(--ink); }
.fx-ink2 { fill: var(--ink2); } .fx-thread { fill: var(--thread); } .fx-leather { fill: var(--leather); } .fx-sleeve { fill: var(--sleeve); }
.fx-stripe { fill: var(--stripe); } .fx-inks, .fx-ink-s { stroke: var(--ink); } .fx-thread-s { stroke: var(--thread); }
.fx-leather-s { stroke: var(--leather); } .fx-body-s { stroke: var(--body); } .fx-trim-s { stroke: var(--trim); } .fx-ink2-s { stroke: var(--ink2); }

/* Responsive */
@media (max-width: 1100px) {
  .make-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  /* eight cards fill a two-column grid evenly only if the lead card takes one cell */
  .make-card.lead { grid-column: auto; flex-direction: column; }
  .make-card.lead .shot { width: 100%; }
  .range-grid { grid-template-columns: repeat(3, minmax(0, 1fr)); }
  .worlds { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 0 24px; }
  .world { margin-bottom: 40px; }
  .tiers { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .steps { grid-template-columns: repeat(3, minmax(0, 1fr)); row-gap: 24px; }
  .steps li:nth-child(4) { padding-left: 0; }
  .quality { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .try-list { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}
/* the header menu collapses before its links would wrap */
@media (max-width: 1120px) {
  .nav-toggle { display: inline-flex; align-items: center; }
  .header-cta { display: none; }
  .nav-links {
    display: none; position: absolute; left: 0; right: 0; top: 100%;
    flex-direction: column; align-items: stretch; gap: 0;
    background: var(--night); border-bottom: 1px solid var(--night-line);
    padding: 8px var(--gutter-r) 20px var(--gutter);
  }
  .nav-links.is-open { display: flex; }
  .nav-links a { display: block; padding: 14px 0; font-size: 1.15rem; color: var(--on-night); border-bottom: 1px solid var(--night-line); }
  .nav-cta-item { display: block; }
  .nav-cta-item a { border: 0; color: var(--peri); }
}
@media (max-width: 960px) {
  .hero-grid, .section-head, .demo-panel, .partner-grid, .try-head { grid-template-columns: minmax(0, 1fr); }
  .pilot { grid-template-columns: minmax(0, 1fr); }
  .thesis-points { grid-template-columns: minmax(0, 1fr); }
  .thesis-points article, .thesis-points article + article { padding: 22px 0; border-left: 0; border-bottom: 1px solid var(--line); }
  .try-row { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .browser { box-shadow: 5px 6px 0 rgba(32, 39, 53, .9); }
  .pillar, .pillar-flip { grid-template-columns: minmax(0, 1fr); }
  .pillar-flip .pillar-copy { order: 0; }
  .pillar .pillar-h { max-width: none; }
}
@media (max-width: 640px) {
  .make-grid, .worlds, .tiers, .quality, .try-list { grid-template-columns: minmax(0, 1fr); }
  .make-card.lead { grid-column: auto; flex-direction: column; }
  .make-card.lead .shot { width: 100%; }
  .range-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .steps, .terms { grid-template-columns: minmax(0, 1fr); }
  .steps li, .steps li + li, .steps li:nth-child(4) { padding: 18px 0 4px; }
  .form { grid-template-columns: minmax(0, 1fr); }
  .footer-inner { grid-template-columns: minmax(0, 1fr); }
  .mock-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .mock-nav { display: none; }
  .mock-hero { grid-template-columns: minmax(0, 1fr); }
  .mock-hero .mark { display: none; }
  .cast-grid { grid-template-columns: minmax(0, 1fr); gap: 10px; }
  .cast-card { grid-template-columns: 124px minmax(0, 1fr); column-gap: 14px; align-items: center; }
  .cast-card img { aspect-ratio: 1 / 1; object-fit: cover; }
  .cast-card div { padding: 12px 14px 12px 0; }
  .cast-card h3 { font-size: 1.2rem; }
  .cast-card p { font-size: 0.92rem; line-height: 1.4; }
  .ledger { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 12px; }
  .ledger b { font-size: 1.45rem; }
  .brand-lockup { height: 34px; }
  .pillar { padding-block: 36px; }
  .pillar-two, .founders { grid-template-columns: minmax(0, 1fr); }
  .founder { padding: 18px 16px 20px; }
  .founder-head { grid-template-columns: 100px minmax(0, 1fr); align-items: center; }
  .founder-pic { width: 100px; height: 100px; }
  .shopviz { min-height: 420px; padding: 36px 12px; }
  .phone { width: 200px; margin-right: 92px; }
  .tent { width: 140px; right: 4%; bottom: 8%; padding: 10px 10px 9px; }
  .tent .qr { width: 96px; height: 96px; }
  .tent-t { font-size: 0.86rem; }
  .viz-tag-2 { right: 2px; }
}
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .ticker-track, .sticker { animation: none; }
  .btn, .make-card .shot, .range-card .shot { transition: none; }
  .btn:hover, .make-card:hover .shot, .range-card:hover .shot { transform: none; }
}